This week we discover merchandise from Sweaty Betty, one of the pioneer brick-and-morter activewear brands, with 36 shops/point of sale locations in the UK, and two boutiques in America - Soho and Greenwich, CT. Founded by Tamara Hill-Norton, her brand’s purpose is to “inspire women to find empowerment through fitness.” Tamara’s start-up story is quite informative, inspiriting and interesting; we highly recommend this interview/profile by Vikram Alexei Kansara for BusinessofFashion.
We are delighted to have SweatyBetty as a co-host for the month of July, for our Rise Up yoga series in London. Join us every Thursday at 8am at Coq d’Argent. See dates and book yourself a class here.
Below, some of our SweatyBetty favorites currently available online:
Mantra yoga vest ($32/£18.72; available in five colors)
Dance workout capri ($110/£64.37)
Infinity workout bra ($42/£24.57)
Energy sports bra ($38/£22.23)
Pump It capris ($72/£42.13)