This week we discover merchandise from Sweaty Betty, one of the pioneer brick-and-morter activewear brands, with 36 shops/point of sale locations in the UK, and two boutiques in America - Soho and Greenwich, CT.  Founded by Tamara Hill-Norton, her brand’s purpose is to “inspire women to find empowerment through fitness.” Tamara’s start-up story is quite informative, inspiriting and interesting; we highly recommend this interview/profile by Vikram Alexei Kansara for BusinessofFashion.

We are delighted to have SweatyBetty as a co-host for the month of July, for our Rise Up yoga series in London. Join us every Thursday at 8am at Coq d’Argent. See dates and book yourself a class here.

Below, some of our SweatyBetty favorites currently available online:

Mantra yoga vest ($32/£18.72; available in five colors)

Chandrasana 3/4 Yoga Capris ($59/£34.52), with Halasana yoga bra ($38/£22.23, available in two colors)

Jeté capri pants ($63/£36.86), with Chasse ballet bra ($38/£22.23)

Zero Gravity tights ($101/£59.10), shown with the Lightning Run vest ($45/£26.33) and Tempo padded bra ($32/£18.72)

Carya 3/4 Yoga pants ($57/£33.35), shown with the Nimaya yoga tank ($37/£21.65) and Halasana yoga bra ($38/£22.23)

Shakedown workout short ($60/£35.11), shown with the Glisten long sleeve workout top ($75/£43.89)

Urdhva reversible yoga pants ($91/£53.25), shown with the Virasana yoga bra ($42/£24.57)

Samadhi 3/4 leggings ($34/£19.89), shown with the Reflect tee ($28/£16.38) and Mantra yoga vest ($32/£18.72)

Dance workout capri ($110/£64.37)

Adrenaline run capris ($94/£55), shown with the Ultra run bra ($65/£38.03)

Infinity workout bra ($42/£24.57)

Energy sports bra ($38/£22.23)

Pump It capris ($72/£42.13)

For cool nights: Bodymap Thermal run tights ($108/£63.20), shown with Bodymap Thermal long sleeve run top ($108/£63.20) and Athlete workout tank ($22/£12.87)

All images courtesy of SweatyBetty
For more visit SweatyBetty.com