Writer A.E. Fairfield interviewed both Erin and Millana of SERENE as part of Feminine Weapon’s spotlight on empowered women. Above Erin (left) is pictured with Feminine Weapon’s Christina Weber. To learn more about Millana click here.
By A.E. Fairfield
Describing Erin Ralph as precocious would be an understatement. The fashion club she founded with her siblings while in kindergarten developed into luxuryfashion.com – an online magazine she launched at just 13 years-old. Luxury Fashion was essentially a modern-day fashion blog and its success had Erin frequenting fashion parties and hobnobbing with the fashion glitterati during her teenage years. Her blond locks and socialite-like lifestyle had people referring to her as the third Hilton sister.
Erin’s career continued to take-off and at just 25 she was named Executive Director of Zink Magazine. After Zink, Erin co-founded her own magazine, Bullett, alongside her brother and a small creative team. Around this time Erin was becoming more aware of what she was bringing into the world and intended to build her magazine around a more conscious platform rather than focusing on the frivolity of fashion. Erin admits it wasn’t easy being a 26 year-old in charge of her own magazine. Those around her advised she take on Anna Wintour’s frosty personality if she wanted to be taken seriously. Erin tried that for just one day and it backfired. Her take-away: be yourself and be confident in being yourself.
Shortly after an investor came on, Erin sold her shares of Bullett and took a hiatus to re-evaluate her future. She began meditation and consciously appreciating all the things around her – even objects as mundane as a chair. “Everything I do now I want to do with consciousness and good intention,” Erin says. Earlier this year, along with Millana Snow, she co-founded SERENE Social, a wellness and philanthropy community for women – an experience that’s been nothing short of amazing. Seeing the community of strong, inspiring women come together has been magical. While they are currently working on expansion in Los Angeles, London and Colorado, Erin hopes SERENE develops in places like Detroit and Kenya where the sense of coming together and supporting one another is desperately needed. “It’s all about empowering and connecting women,” Erin says.
Erin is slowly developing CoCre (as in co-create a greater world). The project was originally an idea for a tech start-up where solutions could be created virtually and rapidly for some of the world’s greatest problems. After sitting with the idea for two years, Erin is now forming it as a charity instead and is currently gathering resources and building the digital platform, which is described as a marriage between Kickstarter, YouTube, and Change.org. ~FW
Author A.E. Fairfield (aka Ashley) was raised in Lincoln, Nebraska. After attending New York University she remained in New York to pursue a career in writing. When not writing the next Capelli & Ford mystery or for Feminine Weapon, she can be found horseback riding or reading the latest thriller.
Photographer Manuela Rana recently moved to New York City from Italy. She’s the assistant to established photographer Antoine Verglas (Vogue, Elle, GQ, Forbes Magazine, Victoria’s Secret) and currently enjoys working in the fashion and lifestyle photography industry.